Changing attitudes among young girls and women about menstruation
Country: India
Location within Country: UP and Haryana
Client: Quest Alliance
Duration of project: 3 months
Year: 2019
Description of the project
The objective was to educate the girls and women of UP and Haryana with information on menstrual health and hygiene and address myths related to menstruation connect with discrimination and violence faced by girls and women. By giving information on What, Why and How of periods, we built two games that addressed the Feeling of being dirty /घिन (Disgust) through play and game-based learning.
Approach and Deliverables
Approach:
HCD principles were adopted to understand the audience types. With the field research in 2 states, and 2 completely different audience types, different user profiles were created.
With continuous testing and feedback, prototypes were created for a few games.
Deliverables were:
Research document, 2 games for 2 different audience types.